Television advertising, in Britain, first began on 22nd September 1955. Early commercials were rather different from those that we see today. Most noticeably, they were filmed in black-and-white are also much longer than today’s adverts.

The first commercial was for Gibbs SR Toothpaste. The ad featured a block of ice, a tube of toothpaste, and a commentary about its “tingling fresh” qualities. Not only was it basic, not many people saw it either. Only 100,00 homes in London and the south-east could receive the ad on special TV sets. 

Fast forward to 15th November 1969, fourteen years later, the UK’s first TV colour ad was aired by Birds Eye.

In the late 1980’s, interactive ads were introduced to tempt viewers. Car manufacturer Mazda was the first the first brand to explore interactive advertising. Engaging the TV audience by running a competition to win a Mazda car.  

“Holidays Are Coming”, Coca-Cola’s mainstay Christmas ad, was first introduced on our screens in 1995, and has featured almost every year since. 

Since then, many more iconic TV ads have landed on our screens including Guinness’ ‘Surfer’, Cadbury’s drumming gorilla, The Meerkats, and John Lewis’ annual Christmas ad. We asked around the office for some of our favourites:

With the introduction of Connected Television (CTV), you are now able to buy cheaper and more effective television advertising space for your ads. But why should you be considering it?

Here’s how it works:

If you’re interested in running CTV as part of your marketing campaign, give us a call on 0161 964 0480