Maximum impact, total exclusivity, and record-breaking footfall
Snapshot
Our education sector client secured a full digital takeover on our high impact screen positioned outside Heaton Park’s main entrance and adjacent to the Metrolink stop. The campaign ran during the Oasis Heaton Park gig nights, capturing attention at one of the busiest, highest footfall moments in the park’s calendar.
The Challenge
Oasis returning to Heaton Park created a rare concentration of:
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Extremely high attendance across multiple dates
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Large pre-event and post-event crowd surges
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Heavy reliance on public transport and walking routes around the park perimeter
The education sector client wanted standout visibility in a clutter-free environment, with impact that matched the scale and energy of the gigs.
The Solution
A full screen takeover of our Heaton Park main entrance and Metrolink-facing digital screen, giving the education sector client:
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Exclusivity and total domination of the screen
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Large format, high dwell-time exposure during arrival and dispersal
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Repeated opportunities to be seen as crowds built, queued, and moved in waves
Why This Location Delivered
Our high-quality digital screen is positioned at a key arrival and departure point for people attending events at Heaton Park.
Located beside the main entrance route and the Metrolink stop, it benefits from high footfall levels both before the gates open and after the concerts finish.
Travel guidance for the gigs strongly promoted the use of trams and shuttle services, increasing the volume of people moving past the screen.
Transport for Greater Manchester reported more than 80,000 journeys across two nights on trams and special shuttle buses for the Oasis Heaton Park gigs.
Industry reporting also described these as two of the busiest nights in Bee Network history, with around half of all attendees choosing sustainable travel options.
The Results
1) High impact presence at peak demand
Our client owned a premium, high attention location during one of Manchester’s biggest live music moments, aligned with the scale of the crowd.
2) Strong engagement conditions
The screen benefited from repeated foot traffic waves, slower walking speeds, and natural pauses around transport and entry points, improving the chance of message takeout.
3) Efficient reach through concentrated footfall
With 300,000+ attendees across five nights, the environment offered reach that would normally require significantly longer campaign durations in standard weeks.
Want to put your brand in front of crowds like this?
Our Heaton Park screen delivers standout visibility at some of Manchester’s busiest moments. From major live events to daily commuter traffic, it offers a powerful way to reach large, engaged audiences in a premium location.
If you are looking to make a real impact with digital out of home, this site gives you scale, exclusivity, and proven performance when footfall is at its highest.
Complete the form below to check availability, request pricing, and secure your campaign on one of Manchester’s most powerful digital screens.
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