national media campaign

How Hennessy Sports used Buy Me Media to raise awareness of The Hughie Fury/Sam Sexton fight

In case you hadn’t heard already, local boxer Hughie Fury won the British Heavyweight title this month by beating Sam Sexton in the fifth round at the Macron Stadium in Bolton.

After planning a national media campaign for the fight, Buy Me Media’s objectives for the campaign were to raise awareness and increase viewing figures for the fight.

Upon analysing the viewing figures from Channel 5 and 5Spike, Buy Me Media are proud to announce that figures peaked at 1.5 million views nationally, hitting a total reach of 2.9 million, sparking debate about the market for free to air boxing events.

Following a mixed media campaign that saw us support the fight through online advertising on websites such as UNILAD, Mail Online, BoxRec, GiveMeSport and Manchester Evening News, the campaign also integrated programmatic media and targeted, local radio advertising with Tower FM in Bolton and Bury.

In addition to this, we strategically targeted local gym members in Salford Community Leisure Centres with four-sheet posters for reach, impact, and dwell time.

The success of the campaign details our strategic planning to promote the fight in both local areas through traditional media, and nationally online.

Having worked together previously with Hennessy Sports and also Maynard Communications on the World Heavyweight Title fight between Hughie Fury and Joseph Parker, it was without hesitation that Buy Me Media were asked to help raise awareness of the fight.

Once again, Maynard Communications owner Richard Maynard was delighted with the results. “The high click-through rates, increase in ticket sales, outstanding viewing figures and a surge in online activity shows that boxing still has a firm foundation on terrestrial TV. We approached Buy Me Media because of their knowledge in media planning and buying, and will certainly use them again in the very near future”.