Helping Salford Stay Safe with a Targeted Water Safety Campaign
When the temperatures rise, more people head outdoors to enjoy the sunshine. While warm weather is welcome, it also brings increased risks around open water, making it more important than ever for public safety messages to reach local communities.
Earlier this summer, Buy Me Media worked alongside Salford City Council to deliver a targeted out of home advertising campaign across Greater Manchester, helping raise awareness of the dangers of jumping into open water during periods of hot weather.
Using high quality mobile advertising vans, the campaign took an important safety message directly to busy locations, helping ensure it was seen by thousands of people across the region.
Campaign at a Glance
- Client: Salford City Council
- Campaign: Water Safety Awareness
- Location: Salford
- Media: Mobile Advertising Van
- Objective: Raise awareness of the dangers of entering open water during hot weather
Taking the Message to Where it Mattered Most
Every campaign starts with understanding where the audience is and how best to reach them.
For this project, a mobile advertising van provided the flexibility to position the campaign at key high footfall locations across Salford and Greater Manchester, including areas close to Salford Quays, where large numbers of people gather during warm weather.
Unlike traditional advertising, mobile media allows campaigns to move with the audience, ensuring important messages are delivered in the right place at the right time.
The creative carried a clear reminder about the dangers of jumping into open water, encouraging people to think twice before entering rivers, docks and quays.
Why Mobile Advertising Works for Public Awareness Campaigns
When organisations need to communicate quickly, out of home advertising offers a highly effective solution.
Mobile advertising gives campaigns the flexibility to respond to changing circumstances, whether that’s a spell of hot weather, a public health initiative or a community event.
Instead of waiting for audiences to come across a message online, the campaign can be taken directly to busy locations where people are already spending their time.
This flexibility makes mobile billboard advertising particularly effective for local authorities, emergency services and organisations looking to deliver behaviour change campaigns across towns and cities.
Supporting Organisations Across the Public and Private Sectors
At Buy Me Media, we work with organisations across both the public and private sectors to deliver campaigns that achieve real results.
Whether the objective is raising awareness, promoting a service or encouraging positive behaviour change, we recommend the right mix of channels to reach the intended audience.
From out of home advertising and digital outdoor advertising to radio, TV, digital and social media marketing, our team plans campaigns that are built around client objectives rather than simply selling media space.
The Salford water safety campaign is a great example of how the right media, delivered at the right time, can help communicate an important message to local communities.
Advertising Can Help Keep Communities Safe
Advertising isn’t just about promoting products and services. It also has an important role to play in supporting communities and communicating messages that can genuinely make a difference.
We were proud to support Salford City Council with this important campaign and help ensure vital water safety messaging reached people across Greater Manchester during the summer heatwave.
As trusted media planning specialists, we are committed to helping organisations deliver campaigns that create impact, whether that’s driving sales, increasing awareness or supporting public safety initiatives.
If you’re planning a public awareness campaign or looking for innovative ways to reach local audiences, our team can help you build a campaign that delivers measurable results.
Complete the form below to check availability, request pricing, and secure your campaign with one of Manchester’s most trusted advertising partners.
Useful Resources
For more information about water safety, visit:
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