national media campaign

Following our work on the ticket sales campaign for the Hughie Fury/Joseph Parker fight –

Our latest work with Maynard Communications and Hennessy Sports will see us plan a national media campaign for the fight between Sam Sexton and Hughie Fury on Saturday 12th May at the Macron Stadium.

Working directly with the client, the brief and objective is to raise awareness nationally of the fight, generate anticipation and encourage audiences to watch the fight live on Channel 5. The local campaign will also have an integral focus on selling more tickets for the event, as achieved previously with the Fury/Parker fight.

The campaign represents Buy Me Media’s ethos of encouraging a diverse media mix, integrating a strong online approach through focusing on specific websites that will strategically target boxing and sports fans. Through our specialist experience in buying programmatic media, we have secured impactful advertising for mobile users visiting specific websites.

However, previous campaigns have proved that radio advertising is still extremely effective especially when used with online, prompting a decision to advertise on local radio station Tower FM, which broadcasts across both Bolton and Bury. As well as providing us with a specific demographic, Tower FM engineers both impact and anticipation within the local community as the weekend quickly approaches.

To compliment the local advertising, we have decided to increase our reach within Salford Community Leisure centres, targeting active gym members with advertising in an effective environment. We have used four-sheet posters across eight different centres in Salford, utilising OOH media that offers high frequency, captivity and dwell time.

 

 

As a local business, Buy Me Media wish local boxer, Hughie Fury, the best support for the fight. Regardless of the outcome, however, Buy Me Media will continue to support advertising for key local events such as this.

Tickets are currently available for the event at https://www.eticketing.co.uk/bwfc/EDP/Event/Index/3065

Looking for national exposure for your brand or business? Contact us today for a highly successful advertising campaign.