Success with elevate: Behind the Scenes with BuyMeMedia
Success with ‘elevate’: Behind the Scenes with BuyMeMedia
For this month’s ‘elevate’ update, we decided to have a chat with our Head of Channel Strategy, Adam. He is responsible for building out strategies for our clients: recommending the appropriate advertising channels, organising the tech and content teams, and being on top of the reporting and optimisation tactics that make campaigns successful.
Why has BuyMeMedia decided to develop the ‘elevate’ program?
We saw many small businesses struggling to establish a strong online presence and compete with larger businesses in their industry. We realised that many small businesses simply don't have the time, resources, or expertise to effectively manage their digital marketing efforts.
Ultimately, we created the ‘elevate’ program because we are passionate about helping small businesses succeed. We’ve made sure that it's affordable for small businesses, as we understand that marketing budgets can be limited.
The program is highly customisable, meaning that we recommend the specific services that are most important to small businesses, within their budget. This means that they are not paying for services that they don't need, and can instead focus on the services that will provide the most value.
Who is the ‘elevate’ program for?
It’s designed for small business owners who want to take their online presence to the next level and achieve their business goals. Our team of experts will work closely with you to create a tailored strategy that suits your business needs, and we offer ongoing support and guidance throughout the process.We take the time to understand each business's unique needs and create a tailored marketing plan that fits those needs perfectly.
What exactly are businesses buying into, then?
When a business invests in the elevate program, they are not just paying for specific services, but also for a team of digital marketing specialists who are dedicated to helping their business succeed.
Our team includes strategists who will work with the business to develop a tailored strategy that aligns with their business goals. We also have creative specialists who will develop compelling content and design assets to enhance the business's online presence. And our tech specialists will ensure that the business's website and other digital assets are optimised for performance and user experience.
By partnering with us, our clients can have peace of mind knowing that their marketing is in expert hands. We'll take care of everything from website design and content creation to social media management and paid advertising, so our clients can focus on growing their business and serving their customers.
Isn’t £1000 per month quite expensive?
I completely understand that it may seem like a significant investment for small businesses. However, I would encourage them to consider the value that the ‘elevate’ program can provide. By investing in the ‘elevate’ program, businesses are giving themselves a competitive edge and positioning themselves for long-term success. Businesses are gaining access to a dedicated team of specialists who will work together to help them achieve their marketing goals. This team approach ensures that the business is receiving the highest quality service and expertise across all areas.
What happens if it doesn’t work?
While we can't guarantee specific results for every business, we have a proven track record of helping our clients achieve their goals through our ‘elevate’ program. We use data-driven insights and best practices to develop and implement a customised strategy that aligns with their business goals, target audience, and budget.
In the unlikely event that our clients aren't satisfied with the results, we'll work with them to understand the issues and develop a plan to address them. We'll collaborate with our clients to make any necessary adjustments to their strategy, and we'll continue to monitor and optimise their campaigns to ensure they're achieving the desired outcomes.
At the end of the day, our goal is to help our clients succeed, and we're committed to doing whatever it takes to make that happen.
What does success look like through the ‘elevate’ program?
‘elevate’ isn’t a one-size-fits-all solution. We understand that every business is unique, and that's why we take a customised approach to every client. Some common measures of success that we typically see include: increased website traffic, improved online presence, higher conversion rates and positive Return On Investment (ROI).
We understand that choosing a marketing agency is a big decision, and we want to ensure that our clients feel comfortable and confident in their choice. That's why we offer a free, no-obligation consultation to discuss our ‘elevate’ program and how it can benefit their business. You can book a call here: https://buyme.media/elevate/
How would you reassure anyone who is still wavering on signing up?
We understand that investing in digital marketing can feel like a big decision, especially for small businesses with limited resources. That's why we've built our agency on a foundation of transparency, expertise, and exceptional customer service.
As someone who has been involved in the development and success of the ‘elevate’ program, I can honestly say that I believe in it wholeheartedly. The program was designed with small businesses in mind, and we have seen firsthand the positive impact that it has had on our clients. We want them to feel confident and supported in their digital marketing efforts, and we believe that the ‘elevate’ program offers a comprehensive and effective solution for small businesses looking to take their online presence to the next level.
Discover how our ‘elevate‘ program can help you build an online presence for your business. Download our deck now to get more details!
WE’RE AN INDEPENDENT MEDIA AGENCY…
Not being tied to any specific media outlets or platforms allows us to be more objective and strategic in our media planning and buying. We can be nimble and responsive to clients’ needs, and offer more specialised expertise in niche areas such as data analytics, content creation, and paid social media.
And an independent agency like us is more cost-effective than larger, networked agencies, which helps our clients stretch their marketing budgets further.
THAT DOES GOOD WORK…
We’re proud of the role we’ve played in award-winning campaigns, and our consistent delivery for both single-project and long-term clients.
Behind the scenes, we’re busy nurturing our platform partnerships, and continually developing our team through industry-recognised certifications, so that when you choose us; you’re choosing experts.
ACROSS A RANGE OF CHANNELS…
As the media landscape grows, the choice of platforms available becomes ever more confusing.
That’s where we come in.
Whether you’re looking to develop your paid social strategy, book a single billboard in town, or launch a nationwide radio ad, it’s our job to plan the most effective paths to success for your campaigns.
Need help?
Leave a few details, and we’ll be in touch.
Planning For Media
Working closely with you to understand your business objectives, target audience and budget, we develop comprehensive media plans that are tailored to your specific needs. We consider your competitors, and how to reach your target audience differently to stand out. Our research identifies the most effective and cost-efficient ways to reach your target audience, taking into account factors such as demographic data and industry trends; all to ensure the optimal media mix for campaign.
Activation For Media
Our team of media buyers have the expertise to negotiate rates and ad placement with media outlets, and handle all aspects of the media buying process, including the creation of the creative assets for the campaign, ensuring that the media is scheduled and aired on time, and tracking performance. Depending on the goals of the campaign, we plan for the most meaningful actions, for example, visits to a website, purchases, sign ups for a newsletter, or downloads of an app.
Creative For Media
Working within a spectrum of advertising formats, we understand how important the presentation of your messaging is, according to the channel you’re delivering on. Our in-house creative team can provide support in all capacities, from reformatting your existing assets, to crafting the most appropriate call-to-actions to match your objectives. WE keep an eye on industry trends and can advise you on the latest creative techniques and technologies that can be used to create engaging and effective campaigns.
Technology For Media
Alongside our thorough approach to building campaigns – from creating well-structed ad accounts, to implementing measurement tools – we’re also on hand to lend our expertise if you’re having trouble installing tracking pixels on your website, or formulating conversion events in Google Analytics. We can help clients select and implement the best tools for data analytics, automation, customer relationship management, and more.
Digital
Digital advertising offers a number of benefits for businesses looking to promote their products or services.
Platforms such as Google Ads, Facebook, Instagram, Linkedin and TikTok allow you to reach specific demographics, optimise campaigns in real-time and measure performance. They have billions of users, and can be a powerful way to drive targeted traffic to your website.
You can use these platforms to create highly targeted and effective advertising campaigns, as well as tracking campaigns in real-time and making data-driven decisions.
However, it requires a well-planned strategy and a budget to be effective.
If you’re interested in using digital advertising, and would like to speak to an expert, you can contact us on 0161 510 3000 today.
Connected TV
Connected TV (CTV) advertising is a form of digital advertising that allows you to reach audiences through streaming services on smart TVs and connected devices, such as Roku, Amazon Fire TV, and Apple TV.
Many people spend a significant amount of time streaming content on their TVs, making CTV advertising a great way to reach a highly engaged audience. You can target specific demographics, such as age and gender, as well as interests and behaviours.
Another advantage is its ability to deliver a high-quality viewing experience. CTV ads are typically non-skippable and delivered in full-screen format, which can lead to higher engagement rates than other forms of digital advertising.
CTV advertising can be a powerful tool if you’re looking to reach a large and engaged audience.
If you’re interested in using CTV advertising, and would like to speak to an expert, you can contact us on 0161 510 3000 today.
Out Of Home
Out Of Home (OOH) media, including Digital Out Of Home (DOOH) media, can be a valuable component in advertising campaigns.
OOH media, such as billboards, bus shelters, and transit ads, and especially DOOH media, such as digital billboards and kiosks, allows you to reach audiences with dynamic, interactive, and targeted messaging.
Additionally, DOOH media allows you to target specific audiences based on demographics, location, and other factors, providing a more effective way to reach desired audiences. You can create large, eye-catching ads that are difficult to miss, which can help to establish brand recognition and recall.
Out Of Home advertising allows you to reach audiences while they are out and about in the community and can be effective in building brand awareness.
If you’re interested in using Out Of Home advertising, and would like to speak to an expert, you can contact us on 0161 510 3000 today.
Audio
Broadcast radio advertising can be a cost-effective way to reach a large and diverse audience. Radio reaches a wide range of demographics and can be a great way to reach listeners in specific geographic areas. Digital audio advertising, such as streaming services like Spotify and Pandora, allows businesses to target specific demographics and interests, similar to digital advertising.
One of the main advantages of audio advertising is that it allows you to reach audiences while they are engaged in other activities, such as driving or working. This means that listeners are more likely to be paying attention and less likely to tune out or ignore the ad. Additionally, audio ads can be less intrusive than other forms of advertising, making them more likely to be well received by the audience.
Audio advertising allows you to reach a wide range of demographics and can be cost-effective. Additionally, digital audio advertising provides more in-depth metrics and targeting capabilities than traditional radio advertising.
If you’re interested in using Audio advertising, and would like to speak to an expert, you can contact us on 0161 510 3000 today.
One of the main advantages of print media is that it can be highly targeted. Many newspapers and magazines have a specific audience demographic, such as age, gender, or income level, which allows advertisers to reach their desired audience with precision.
Print media also tends to be more engaging than digital media, as readers are more likely to take their time reading a newspaper or magazine, rather than quickly scrolling through their social media feed. This can lead to higher recall and engagement rates for print advertisements.
Additionally, print media often offers a high-quality format for advertisements, with large, glossy pages that allow for rich images and detailed layouts. This can be particularly effective for luxury brands or businesses that want to create a sense of prestige or high-end quality.
If you’re interested in using Print advertising, and would like to speak to an expert, you can contact us on 0161 510 3000 today.
reach your
audience
At BuyMeMedia, we understand that every business is different, which is why we offer personalised services that meet your needs and budget.
If you’re interested in hiring us for your next project, or want more information about how we can work together please call 0161 510 3000, or submit an enquiry form to leave more details.
WE’RE AN INDEPENDENT MEDIA AGENCY..
Not being tied to any specific media outlets or platforms allows us to be more objective and strategic in our media planning and buying. We can be nimble and responsive to clients’ needs, and offer more specialised expertise in niche areas such as data analytics, content creation, and paid social media.
And an independent agency like us is more cost-effective than larger, networked agencies, which helps our clients stretch their marketing budgets further.
THAT DOES GOOD WORK..
We’re proud of the role we’ve played in award-winning campaigns, and our consistent delivery for both single-project and long-term clients.
Behind the scenes, we’re busy nurturing our platform partnerships, and continually developing our team through industry-recognised certifications, so that when you choose us; you’re choosing experts.
ACROSS A RANGE OF CHANNELS..
As the media landscape grows, the choice of platforms available becomes ever more confusing.
That’s where we come in.
Whether you’re looking to develop your paid social strategy, book a single billboard in town, or launch a nationwide radio ad, it’s our job to plan the most effective paths to success for your campaigns.
Need help?
