Driving meaningful donor growth through smart digital strategy.
Overview
When we first partnered with this charity over three years ago, the goal was to increase festive donations during their busiest period. We delivered a targeted Christmas campaign across Meta, digital display and out of home formats, supported by a text to donate feature, which generated a strong uplift in both engagement and contributions.
Building on this success, our strategy shifted from seasonal fundraising to sustainable long term growth. We developed a clear creative message, strengthened their digital presence and focused on increasing recurring monthly donations rather than one off gifts.
Since our partnership began, monthly donations have increased by 180%, providing the charity with a reliable income stream that supports year round impact. Alongside ongoing optimisation and message refinement, we continue to deliver seasonal uplift campaigns, especially at Christmas, which drive generosity and long term donor growth.
Monthly Donation Highlights
Over the past six months our Meta activity has delivered strong and consistent results for the charity. Key performance highlights include:
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A 10.82% increase in monthly donations in the last six months.
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A 180% overall increase in monthly donations since the start of our partnership.
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An average click through rate of 1.46% across our Meta conversion campaigns over the past six months.
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An additional 13% of single monthly donations were generated directly through Meta ads checkout.
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A 41% increase in audience reach compared with the previous six month period.
Case Study: Christmas 2023 Conversion Campaign
During Christmas 2023, we launched a Meta only conversion campaign designed to drive single donations. The campaign was geo targeted and used warm, emotional creative that resonated strongly with audiences most likely to donate.
To ensure accurate tracking, we worked with the charity to create a dedicated checkout on their website. This allowed us to directly measure conversions from Meta through to confirmed donations.
Campaign Results
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Impressions: 294,239
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Reach: 70,168
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Results: 642 donations
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Cost Per Result: £3.11 (average Cost Per Purchase for a non-profit is £22.81 as of Oct 2025.)
The campaign delivered a high volume of low cost conversions and provided clear insight into donor behaviour, strengthening future strategic planning.
Ready to Grow Your Charity’s Donations?
Whether you want to increase monthly donors, maximise seasonal fundraising or build a consistent digital presence, we can help. Our team specialises in delivering effective campaigns for charities of all sizes, with clear reporting and strategies that focus on long term growth.
If you want to achieve results like these for your organisation, get in touch with our team today.
Call 0161 510 3000 or email sales@buyme.media
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