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Digital Marketing Specialist

Salary: Competitive

Contract: Permanent, Full-Time

Location: The Sharp Project, Manchester (On-site based)

Reporting To: Digital Campaigns Manager

About BuyMeMedia

Buy Me Media exists to take the stress out of marketing, giving business owners the clarity and confidence they need to scale. Based at The Sharp Project in Manchester, we are a fast-growing growth marketing agency delivering integrated, results-driven campaigns across Google Ads, Meta, TikTok, Snapchat, Digital Out of Home, digital audio, programmatic, and streaming platforms.

Our ethos is simple: clear strategy, transparent execution, and measurable growth. We build long-term client partnerships by turning commercial objectives into data-led campaigns that perform.

Role Overview

We are looking for a hands-on, results-focused Digital Marketing Specialist with at least 2 years of experience in paid digital advertising to join our team on-site in Manchester.

In this role, you will take direct responsibility for building, launching, and optimising high-performing paid media campaigns across both search and social channels. Working alongside our Account Managers, you will focus on the technical setup, budget pacing, and performance analysis that drives real commercial results for our clients..

You will operate as part of a highly collaborative cross-functional team, working closely with Project Managers, Creative Designers, and Data Analysts. Together, you will deliver end-to-end campaigns across a broad mix of objectives, including brand awareness, behavioural change, e-commerce sales, and lead generation.

We also actively run programmatic advertising via DSP platforms. While prior programmatic experience is not essential, this role offers a genuine opportunity to expand your skillset into programmatic trading and emerging media under expert guidance.

Key Responsibilities

  • Google Ads Management (Full Scope): Build, manage, and optimise campaigns across Search, Performance Max (PMax), Display, YouTube, and Shopping.

  • Paid Social Activation: Set up and manage targeted campaigns across Meta Ads Manager, TikTok Ads, Snapchat, Spotify, and LinkedIn, tailoring visual assets and ad formats to target audiences.

  • Campaign Optimisation & Pacing: Actively monitor daily budgets, bid strategies, and performance metrics to ensure campaigns hit client key performance indicators efficiently.

  • Analytics & Tracking Implementation: Utilise Google Analytics 4 (GA4) and Google Tag Manager (GTM) to set up conversion tracking, analyse user journeys, and ensure accurate attribution.

  • Cross-Team Collaboration: Work directly with our Account Managers on campaign performance, collaborate with Creative Designers to refine ad creative based on performance data, and align with Data Analysts to uncover deeper insights.

  • Programmatic & Emerging Channels: Support the delivery of programmatic campaigns via our DSP stack, learning how to leverage wider digital media options for client campaigns.

  • Reporting & Performance Insights: Translate raw campaign data into clear, actionable reporting recommendations that demonstrate real commercial value.

Requirements

  • Experience: Minimum of 2 years hands-on experience managing paid digital advertising campaigns, ideally within an agency environment.

  • Platform Expertise: Advanced knowledge of Google Ads (Search, Display, PMax, YouTube) and Paid Social platforms (including Meta Ads Manager, TikTok, Snapchat).

  • Technical Analytics: Hands-on confidence using Google Analytics 4 (GA4) and Google Tag Manager (GTM) for conversion tracking and data analysis.

  • Commercial Mindset: Strong understanding of different marketing funnels, from brand awareness and behavioural change to direct response e-commerce and lead generation.

  • Data Fluency: Comfortable interpreting campaign performance data, identifying trends, and making clear, evidence-based recommendations.

  • Collaborative Style: Approachable, organised, and effective at working alongside account managers, creative teams, and data analysts.

Desirable (Not Essential):

  • Prior experience managing programmatic campaigns via a Demand Side Platform (DSP).

  • Experience with custom reporting tools like Looker Studio.

  • Recognised Google Ads or Meta Certifications.

What We Offer

  • Competitive Salary

  • Permanent, full-time contract.

  • On-site position based at The Sharp Project in Manchester.

  • Free on-site parking.

  • Workplace pension scheme.

  • Training and upskilling in programmatic DSP trading and emerging ad tech.

  • Clear opportunities for career progression within a rapidly growing agency.

  • Regular team socials and agency events.

  • A supportive, down-to-earth culture where your work directly impacts client success