weather-reactive outdoor campaign

Buy Me Media Win Admedia July Campaign Award

Buy Me Media are delighted to have won the Admedia July Award for our delivery of the summer campaign of our client Blue Planet Aquarium. The weather-reactive DOOH campaign, which utilised Admedia’s full motion D48 Nexus network, targeted 72% of families stopping at motorway services in the North West during the busy and buoyant summer holidays.

This summer has recorded some scorching temperatures across July, which we embraced with the ‘Beat the Heat’ creative, going live at sun-specific times to promote the ice-cool refreshments and sharks at the aquarium.

However, with British summer being traditionally unpredictable, we also delivered the rain-specific ‘Jurassic Shark’ to replace ‘Beat the Heat’ during rainy periods. Both campaigns demonstrate the innovative technology of Admedia’s digital technology for Out of Home campaigns, ensuring contextual relevance on the screens.