Influencer marketing has rapidly become one of the most effective ways to place your brand in front of a highly populated target audience.
Key influencers are often seen as an online friend that audiences can trust. Unlike many traditional celebrities, successful influencers work with brands that they are truly excited about. It is this honesty that makes influencer marketing so powerful. Here is how your brand can benefit:
Build Credibility And Trust
Influencers establish themselves as experts in their niche to build trust amongst their loyal following. Research has found that compared to videos owned by traditional celebrities, videos created by the top 25 YouTube stars earned 3x as many views and 12x as many comments. Regular posting of daily vlogs, Instagram stories, and podcasts provide a glimpse into their lives, building up rapport with viewers to shape their opinions and purchase decisions.
Highly Focused Target Audience
When your brand works with an influencer whose niche aligns with your products, you spark engagement with a relevant audience. Key influencers work hard to bring in a substantial following that all have something in common. This relevance generates high ROI and avoids you spending additional funds on audience research.
Increases Brand Awareness
Influencer marketing is a fantastic way of expanding your reach and visibility online. Social users will begin to know more about your brand; your story, who you are, and what you can offer. This content is valuable to online consumers and keeps your brand at the forefront of their mind. Take YouTube star Joe Sugg as an example. His phenomenal 8.2 million subscribers have been converted into viewers and fans of Strictly Come Dancing due to him being a contestant this year.
Build Valuable Partnerships
Connecting with an influencer can be the start of a powerful relationship. People in their network begin to see that your valuable content has heightened their social media presence; something they want in on. Potential collaborations, events, and new opportunities for your brand will soon arise when you successfully engage with an influencer.
Suitable For Any Brand
Regardless of your size or industry, influencer marketing works. As long as you can find someone who is relevant to your brand, the rewards are incredible. Take some time to identify the influencers that will create the most excitement around your brand. Once they recognise that you have a genuine interest in their professional growth, they will fully invest themselves in your brand.
As well as providing a range of traditional media services such as airport advertising and radio advertising in Manchester and The North West, our impartial approach to a media mix means that we can manage and deliver a successful social media for your brand. Contact us today to find out more – 0161 964 0480