As it’s chocolate cupcake day, we thought we’d shed light on how cupcakes can improve your SEO. Confused? You’ll soon catch on.
Admittedly, there are many bizarre and borderline pointless days of the year that we can’t help but celebrate. Chocolate cupcake day and even dictionary day are more popular than you’d think, and as a business, you should take advantage of these trends to stay in the loop. So here are 5 reasons on how cupcakes can improve your SEO:
It’s more personable
Consistently posting content that is only aimed at consumers soon turns your social platforms into a sales pitch; something you should always avoid in order to keep your audience interested. Instead, aim to show the personality behind the business by having fun and engaging with national awareness days and trends. Become a brand to remember.
Become a high-ranked business
Being aware of trends and engaging with them is a fantastic way to improve your SEO, keeping your business above the competition. When a potential customer searches for more information on chocolate cupcake day, they’ll automatically see that your brand is floating around on search engines and social media thanks to your on-trend posts. Hitting fun keywords in this way helps to keep your business on the first page of Google and at the forefront of people’s minds.
As part of the fast-paced environment of social media, hashtags have a relatively short lifespan, making it important that your brand is prepared in advance to join in on the conversation. When used correctly, hashtags are like long-tail keywords; promising low search traffic, possible low competition, and high conversion.
Optimising conversations, titles, and content becomes a reality with the power of the hashtag. So when you use #chocolatecupcakeday on your social platforms and in an appropriate article, your activity will become more visible to the audiences both on social media and search engines.
Create long-form content
It’s a common misconception that audiences want to see bite-sized content due to their busy lifestyles and plentiful distractions. When in fact, long-form content has proven to be more engaging, more shareable, and better for SEO. Knowing trends in advance can help you prepare memorable, fun, and important articles for your website that provides your audience with everything they need in one place.
Increased brand awareness
Increasing your reputation on social media through publishing high-quality content will help to create conversations around your brand. Once people are aware of your business, they begin to tell their friends about something they liked on your social media platforms, leading to more branded searches over time. Create a content calendar and get people talking.
If you need any help with brand awareness and SEO, Buy Me Media can help. Our experienced team can increase your online presence and ensure that your business reaches its potential. Follow us on Facebook, Twitter, and Instagram and get in touch today for your new social media strategy.